Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind — one that reflects a company’s own strengths and weaknesses as well as those of its competitors.

Our goal is to help you create a “Unique Competitive Advantage” that is sustainable.

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Our Client Needs Analysis and subsequent marketing recommendations are based on one of the leading marketing books of all time: “Positioning, the Battle for Your Mind” by Jack Trout and Al Ries.

It is the first book to deal with the problems of communicating to a skeptical, media-blitzed public.

This system has worked for hundreds of Finger Lakes businesses. The first information we need is the name of your business and your contact information. Call (315) 781-7000 or e-mail us now to get started.

We will set up an extensive, in-person Client Needs Analysis. A Client Needs Analysis is free and you are under no obligation.

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When we come to do a Client Needs Analysis we will ask a lot of questions about your business and your competitors. When you do business with the Finger Lakes Radio Group, you can expect a professional, thoughtful approach to your marketing and business needs. We will do everything in our power to make sure you get the increase in business our Return On Investment analysis indicates is possible.