Seeking seems like a natural place to go if you're a Fi-Dom (financial Dom/me, controlling the finances of your submissive) or a pay pig (the submissive moneybags who gets off on relinquishing power over their financial assets to a Fi-Dom).

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"Companionship" is an equally broad term, which can range from explicitly negotiated sexual contracts, to casual dating, to a monogamous relationship, to being a married Daddy's secondary partner.

The Sugar Baby Summit seminars included important SB how-tos like style and beauty tips, Internet safety, and a funds management session hosted by (I kid you not) a former Romney-Ryan campaign staffer.

Yes, it (generally) plays into the idea of women lending their "company" as they allow a man to financially support them.

But a PR expert on one of the panels offered a useful reframing to anyone who feared that they might be contradicting their feminism by choosing the Sugar lifestyle.

But there's nothing R-rated about frank communication and consent. Unfortunately, in its shortsighted efforts to become a "PG" "dating/relationship" website (as opposed to a place to find sex), Seeking has some pretty murky, sex-negative policies.

Take, for example, the demographics of the Sugar Baby Summit: it was overwhelmingly populated by female SBs seeking male Sugar Daddies.

The myth that there "isn't a market" for LGBT Sugaring can be dispelled with one visit to a "Gay Professionals" Happy Hour Mixer, and the same can be said for male Babies/Sugar Mamas by viewing of a single episode of Real Housewives of New York.

The summit revealed its latent anti-feminism again later with the sex-positivity (or negativity, as it were) issue of disclosing your kink identity on the site.

Devoted sex journalist that I am, when I heard that Seeking was hosting its first-ever Sugar Baby Summit, offering an afternoon of seminars for both beginners and masters of the Sugar lifestyle, I eagerly accepted the invitation to attend.

Who would pass up on a day of that followed by an evening of people-watching at an awkward dating mixer? Sugaring, in case you're new to the sweet life, is a type of relationship/lifestyle in which a Sugar Baby (SB) "provides companionship in exchange for being pampered," while a Sugar Daddy (SD) "pampers Sugar Babies in return for companionship." "Pampering" is obviously a broad term, and can include explicitly negotiated financial compensation — like an allowance, tuition payments, or an investment into a Sugar Baby's business venture — or simply gifts, trips, and other treats.

One of the site reps chalked this up, in part, to some gender-biased language in the first email blast sent out about the event, which was later changed to be more inclusive. I asked if there were any plans for LGBT mixers or "gender swapped" summits in the future, and was met with a response that irked me, both as a feminist and as a queer woman.