There are four main Mobil sub-brands: Mobil is Exxon Mobil's primary retail gasoline brand in California, Florida, New York, New England, the Great Lakes and the Midwest.

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Mobil stores have also made an increased presence in areas of Northwest Oregon and Southwest Washington.

Exxon is the primary brand in the rest of the United States, with the highest concentration of Exxon retail outlets located in New Jersey, Pennsylvania, Texas, Louisiana (Mainly New Orleans as well as Baton Rouge) and in the Mid-Atlantic and Southeastern states.

The Mobil brand has a significant market presence in the following metropolitan areas: Mobil stores have made an increased presence in Arizona.

Growing in size in the Phoenix area from fewer than 5 stations to over 20.

Standard-Vacuum Oil Co., or "Stanvac," operated in 50 countries, including New Zealand, China, and the region of East Africa, before it was dissolved in 1962.

In 1935, Socony Vacuum Oil opened the huge Mammoth Oil Port on Staten Island which had a capacity of handling a quarter of a billion gallons of petroleum products a year and could transship oil from ocean-going tankers and river barges In 1955, Socony-Vacuum was renamed Socony Mobil Oil Company.

After a few years of advertising Mobil gasolines as "Megatane"-rated and as "High Energy" gasolines, Mobil began, in 1966, to promote both its Regular and Premium fuels as "Detergent Gasolines", due to the inclusion of additives designed to clean carburetors and various internal engine parts.

During the early 1970s, Mobil ran a TV commercial featuring a character known as "Mr.

Socony continued to sponsor the show when it moved to CBS in 1934.