These days, online dating makes it easier than ever to find your "lid." While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Of course there are sites aimed at specific religious or ethnic groups, but there are also those who aim to match couples with very specific interests.

The motive behind the relationship can be one-night stands and post-breakup rebound.

the online dating industry is now worth 4 billion worldwide-53

Global online dating services market for marriage Even before the online dating services were introduced in the market in 2013, there were many services for the purpose of marriage.

The segment comprises individuals who are interested in entering into a treaty of marriage.

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According to Ujjwal Doshi, a lead media and entertainment services research analyst from Technavio, “Matrimonial sites are the oldest form of matchmaking when compared to other forms of online dating.

Also, using the online platform to find a match is prevalent in Asian and African countries, wherein the population is high.Online dating services are a very convenient and hassle-free way of finding a match.One of the major factors influencing their growth is the increasing number of vendors suggesting the matches in line with the preference of the user.They are: Looking for more information on this market?Request a free sample report Technavio’s sample reports are free of charge and contain multiple sections of the report including the market size and forecast, drivers, challenges, trends, and more.Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.